Digital Marketing Since 2005
My Experience
SEO
With over 20 years of experience in SEO and SEM, I offer a comprehensive skillset encompassing technical SEO, strategic keyword management, and detailed performance reporting. I also possess expertise in integrating SEO strategies with enterprise email platforms to maximize campaign reach and effectiveness.
Paid Media
Proficient in performance marketing, driving significant growth through data-driven paid media campaigns on Google, YouTube, Facebook, Instagram, TikTok, and other leading platforms. Skilled in analyzing campaign performance, identifying opportunities for optimization, and delivering measurable results based on key performance indicators (KPIs).
Digital solutions
My experience encompasses the development of over 100 websites and numerous mobile applications, alongside implementing robust digital strategies. This includes integrating multiple digital solutions such as online ordering, online booking, enterprise CRM platforms, CDP integration, CMS development, and content creation. Notably, I led the successful implementation of Quiznos’ online ordering and loyalty program with targeted email marketing, and integrated online booking solutions for various clients, demonstrating a holistic approach to digital transformation.
Social Media
Since 2010, I’ve been a driving force in social media growth, specializing in community management, organic content strategy, paid social advertising, and influencer marketing. My expertise spans platform-specific tactics and cross-platform campaign development, resulting in significant reach expansion and audience engagement. A key achievement includes growing Quiznos’ social media presence from 1,000 to 1.4 million followers, showcasing my ability to deliver measurable growth and brand impact.