My Story
Digital focus, results driven
I’m Tim Kraus, a seasoned Digital Marketing Leader with a proven track record of driving growth and optimizing paid media strategies. My core expertise lies in:
Building and Leading High-Performing Digital Teams: I excel at creating and managing teams that deliver exceptional results.
Data-Driven Campaign Management: I leverage data analytics to inform strategy and optimize campaigns for maximum ROI.
Paid Media Expertise: Proficient in Google Ads, Facebook Ads, LinkedIn Ads, and programmatic display advertising.
AI-Powered Optimization: I utilize AI tools to improve bidding strategies, refine audience targeting, and automate processes.
SEO and Technical Optimization: I understand the importance of technical SEO and page speed in driving conversions.
Technical Integration: I have a many years of experience integrating enterprise platforms to improve digital experiences
More About Me
For over a decade, I’ve been at the forefront of digital marketing, driving meaningful growth for both B2B and B2C brands across a wide range of industries. My digital journey began at Quiznos, where I spent 10 years evolving from Webmaster into a strategic digital leader. There, I executed SEO initiatives, built an online ordering platform, launched national digital campaigns, and created a loyalty app. I also led social media growth from the ground up—expanding the brand’s following by over 1.4 million and turning online engagement into real business impact.
After Quiznos, I joined WellBiz Brands Inc. as Director of Digital Marketing, overseeing strategy across a multi-brand franchise portfolio including Drybar, Elements Massage, Amazing Lash Studio, and more. I drove a 20% increase in online leads, improved website conversion rates by 15%, and implemented SEO and marketing automation strategies that elevated both retention and visibility.
From there, I moved to Ping Identity, where I managed global paid search and account-based marketing campaigns. I optimized campaign performance using platforms like SA360, Demandbase, and Salesforce, while collaborating across departments to reduce go-to-market time by 30%—enhancing efficiency at scale in a B2B enterprise environment.
Most recently, as Director of Digital Marketing at Store Space & Sud Stop Car Wash, I built an in-house digital marketing team from scratch. My leadership helped deliver a 200% increase in impressions, a 40% boost in lead volume, and a 25% drop in CPA. I used AI to lower cost-per-lead and increase paid ad conversion rates by 165%, while deploying SEO, GA4, and local store marketing strategies that improved map rankings by 283% and web conversion rates by 31%.
As a Digital Marketing Leader, I specialize in crafting full-funnel, data-driven strategies across Google Ads, Facebook, LinkedIn, programmatic display, and emerging AI tools. I love building and mentoring high-performing teams—and I’m passionate about using digital marketing to solve real business problems, scale impact, and grow brands that matter.
Whether it’s managing global paid search campaigns or developing localized marketing strategies, I bring a strategic, analytical, and innovative approach to every project. I’m passionate about leveraging my extensive experience in paid digital marketing to drive strategic growth, especially within the Salesforce ecosystem.
Trusted by leading organizations
By the numbers
I have consistently delivered exceptional results